The reality star explained that he and his dad “actually talked about it before he passed” in July 2025.

Jack Osbourne defends creation of AI avatar of late dad Ozzy Osbourne: ‘He would be into this’

The reality star explained that he and his dad "actually talked about it before he passed" in July 2025.

By Emlyn Travis

Emlyn Travis

Emlyn Travis is a news writer at **. She has been working at EW since 2022. Her work has previously appeared on MTV News, Teen Vogue, and NME.

EW's editorial guidelines

May 26, 2026 2:44 p.m. ET

Ozzy and Jack Osbourne. Credit:

Andrew H. Walker/Getty

- Jack Osbourne is logging in to the digital Ozzy Osbourne discourse.

- The reality star voiced his support for the AI-powered avatar of his late dad, which will roll out this summer in the U.S. and U.K.

- "We actually talked about it before he passed, about doing something like this… I know he would be into this," he said.

Jack Osbourne is voicing his support for the recently announced AI avatar of his late dad, Ozzy Osbourne.

Last week, the 40-year-old reality star and his mom, Sharon Osbourne, revealed that they’d teamed up with virtual entertainment company Hyperreal to create an AI-powered digital avatar of the Prince of Darkness, who died at 76 in 2025. Jack was later asked on a YouTube livestream if he’d anticipated mixed reactions to the news from the rocker’s devout fanbase.

“Here's the thing, it's gonna be so tasteful what we're doing. It's not gonna be f---ing lame,” he said. “It's really complex what we're doing. This isn't just like hooking up an image of my dad to ChatGPT."

Brian Rothmuller/Icon Sportswire via Getty Images

Instead, Jack explained that they’re working with “some high-level technology” to bring Ozzy online.

"It's gonna feel very real, and it's kind of wild how it will be utilized," he said. “It's really cool, and it's something that I think my dad would be into. We actually talked about it before he passed, about doing something like this… I know he would be into this.”

Jack Osbourne blasts ‘insane’ claims that he’s ‘grossly underweight’

Jack Osbourne details moment he realized dad Ozzy 'was done' weeks before his death

Jack and Sharon announced the family’s plans for AI Ozzy during a panel at the Licensing Expo in Las Vegas, Nev., on May 20.

“It's kind of scary how it's really very accurate,” he said at the event, according to Licensing Expo organizer License Global. “He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop.”

He continued, “You could shoot a template for a commercial… literally prompt what you want Digital Ozzy to do in that commercial, and you just drop it in. It's that simple now.”

***Get your daily dose of entertainment news, celebrity updates, and what to watch with our ******EW Dispatch newsletter******.***

Jack explained that they’ve partnered with Hyperreal and Proto Hologram to create "the digital DNA of Ozzy Osbourne,” noting that it will utilize the Black Sabbath singer’s “voice, image [and] movement” to interact with users.

"You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said," Sharon added. "We're going to take it all around the world. People can talk to him, and he will talk back."

In a statement to *Billboard*, Hyperreal CEO Remington Scott said that “every element” of the digital Ozzy "was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most.”

He continued, ”This is a living performance, not a rendering; and it draws from nothing that wasn’t given willingly. We have the enthusiastic participation of Ozzy’s family, and that changes everything about what this can be.”

The outlet reports that Ozzy’s avatar will appear in Proto Luma units beginning in the U.S. and U.K sometime in late summer. Watch Jack discuss digital Ozzy in the clip above.

- Celebrities & Creators

- Celebrity Friends and Family

Original Article on Source

Source: “EW Celebrity”